Every business wants to tell stories that move people.

But the truth is that most brands fail not because their stories are bad, but because they are mismatched. They share the right story with the wrong audience or the wrong story with the right one. If you want your content to connect and persuade your audience to take action, you need to match the right story with the right audience type.

Here at Boom Video in Las Vegas, we work with small businesses and marketing teams across Henderson and Southern Nevada to help them do exactly that through powerful storytelling videos and smart video marketing strategies.

We call this the Audience Wheel. It is a simple framework that helps you identify who you are talking to so you can tell stories that actually resonate.

The Four Audience Types

A – Current Customers
B – Inactive Customers
C – Prospects
D – Unknown

Each audience type requires a different tone, message, and level of storytelling depth.

‍

A-Type – Current Customers

This group already knows and trusts your business. They are your most engaged audience and the best people to go deeper with.

For A-Type audiences, long-form videos, behind-the-scenes stories, and educational content work extremely well. Speak to them like insiders because they are. Use familiar language, shared experiences, and show that you truly understand their needs.

In the Las Vegas market, businesses that create consistent video content for their current customers build stronger loyalty and more referrals.

‍

B-Type – Inactive Customers

This group represents one of the biggest growth opportunities for your business.

They have already experienced your brand but drifted away. The goal is not to apologize but to remind them why they chose you in the first place and what is new since they left.

Blend the familiarity of your A-Type content with the informative style used for C-Type audiences. Always communicate with confidence and show them what they are missing.

If your customer list is small, focus on growing this audience through reactivation campaigns or testimonial-driven videos. In markets like Henderson and Las Vegas, a simple reintroduction video can rebuild trust and reopen conversations faster than any email sequence.

‍

C-Type – Prospects

Your prospects are potential customers who fit your target audience and are aware of your brand.

The best way to reach them is to inform, not sell. Keep your message short, specific, and valuable. Assume they are not paying close attention.

Follow the KISS principle: Keep It Short and Specific.

Create content that answers the question every prospect asks in their mind

Businesses in Las Vegas that use short, problem-solving video content on social media or landing pages often see higher engagement and stronger conversion rates. Educational videos build credibility long before the sales pitch begins.

‍

D-Type – The Unknown

This audience does not know you yet, and you do not know them. But they could become your future clients, partners, or fans.

For D-Type audiences, the best approach is to stay authentic and relatable. Short 30 to 45 second clips sharing moments from your day, passion projects, or team culture help humanize your brand.

Encourage your employees to join in. When your team posts genuine videos on LinkedIn or Instagram about their experiences in the Las Vegas business community, people connect with your company on a personal level.

That connection leads them to explore your website and learn more about what you do. Before long, they move from unknown viewers to interested prospects.

‍

What Comes Next

Take a moment to look at your customer database.  Do you know how many of your contacts are current customers, inactive customers, or prospects

Every story you tell should have a clear audience in mind.

When your message meets the right audience at the right moment, your story has the power to move the room. And when your videos are crafted strategically, they do more than tell your story — they grow your business.

If you are a business owner in Las Vegas or Henderson and want to learn how video can help you connect, convert, and build a lasting brand story, Boom Video is here to help.

‍